HOW CAN I EFFECTIVELY PRODUCE A MAILING?
are several steps that will help you size up your direct mail
Take advantage of postal discounts. You can fold an 8
1/2" x 11" piece in half and mail it at the
6 1/8" x 11 1/2" business letter rate. Ask us
about other suggestions.
Decide whether the piece will be inserted into an envelope,
pocket folder or recipient's file folder. If it’s
to be machine inserted into an envelope the insert must
be 1/4" smaller on either side and 1/8" smaller
at the flap.
Make the most of your paper. Choose standard sizes that
efficiently maximize press image area. Also remember:
Paper on large orders accounts for 40-50% of the
total production cost.
Our "house sheets" are a good, economical
Substitutions of equivalent grades can also save
money, without affecting quality.
Certain papers meet the 7 pt. minimum of postal requirements.
These include 80 lb. coated cover, 65 lb. uncoated
cover, 7 pt. hi-bulk matte or uncoated, double thickness
of 70 lb. coated text and double thickness of 60 lb.
Dummies are for smart people. Ask us to supply a
paper dummy (mock up) of the exact size and weight
of paper you are considering.
The paper dummy should be shown to your designer,
client/marketing people, printer, and mail house/fulfillment
center so that everyone involved has a clear sense
of what’s involved.
- Use post production reviews to help the
next job. How did we do? How can we improve?
HOW DO I KNOW WHICH PAPER IS RIGHT FOR MY PRINTED
AAA Printing always recommends you consult with your printing rep
early in the process of choosing paper for your printed pieces.
Ask about the economies of using house stocks. It's also good
to have an understanding of how paper and its characteristics
affect your finished product. Here is a list of paper terms
you should know:
Basis Weight is a way of identifying paper. In the U.S.,
it refers to the weight in pounds of a ream (500 sheets)
in the basic size for that grade. The basis size in the
U.S. is not the same for all grades of paper. Book paper,
cover paper, bond paper, newsprint, etc. all differ.
Color affects the color reproduction of lighter tints.
Paper colors vary with advertising fads from cool to warm
shades. Type is more easily read against a soft or yellowish
white, while process colors reproduce most accurately
on neutral white paper.
Gloss affects the appearance of the ink film.
Smoothness is a very important property for letterpress
and gravure, but has little effect on offset. Smooth surfaces
have irregularities that cannot be seen by the naked eye,
but can be detected by a magnifying glass. As smoothness
decreases, solids and halftones become grainy in appearance.
Type is not affected to that degree.